Write great copy
Choose clear photographs
- The headline should give a short well-crafted summary
- Use the words that some one looking for your accommodation on a search engine would type in
- Make sure you are consistent in your copy
- Use lower case letters for all words except the first letter of the first word
- Write clear, complete sentences, and avoid abbreviations
The internet is a visual medium, so your photographs are probably the most important selling tool on your advertisement. You can use a photographer, but most of the photos on our site are taken by the owners themselves. Make sure you send bright, clear photographs, taken on a sunny day. The photos should not be more than two years old. And it's a good idea to include both exterior and interior photos covering at least one bedroom, people want to see the quality of the furnishing and style of decoration. A standard horizontal format fits best.
Quote realistic rental rates
Keep your rates clear, simple and realistic. Not surprisingly, the cheaper of two apparently similar properties get booked first. So if getting your bookings early is important to you, then quote lower rates. You can also start higher and then reduce them later, it just depends on your risk profile and the pricing strategy you want to follow. If your accommodation is of a higher than average rate for the area, make sure the photos and copy justify the extra cost, in terms of location, facilities, quality of furnishing or other special features.
Check your contact details
It may seem obvious, but please make sure your email address, telephone and mobile telephone number are correct. If they are not, it defeats the whole purpose of advertising. Once your advertisement is live, we recommend you send yourself an email enquiry just to make sure you are able to pick up the booking enquiries. And if you move, or spend time away from your contact location, you change them at any time.
People using the site send an average of five enquiries. There is a lot you can do to make sure that your accommodation is the one they book.
Supply extra information
It is a good idea to include well written follow-up details with your response to every email enquiry. At this stage people are interested in your property, and any extra bit of information will influence their decision.
If you are not enthusiastic about the delights of your accommodation, you cannot expect people to want to book it. Be patient and courteous, even if the answer to a question is already given on your advertisement.
We hope these hints will help you to make your advertising on our website the best small investment you have ever made!